The book
Your guide to winning words
A practical, field-tested guide to translating what you do into the value you add — and writing the messages, content and proposals that win.
Winning Words
From "what" to "so what" — communicate your value
Carol Benton
Communicate your value, win more business
Drawing on two decades of helping IT, technical, manufacturing and engineering firms, this book walks you through identifying, articulating, proposing and sharing your value — with frameworks, examples and templates you can put to work immediately.
Loved by business leaders and founders